The campaign for Tarkett’s iD Click Ultimate transforms rigid surface flooring into a living, breathing element. One that mirrors and celebrates the natural world. In this production, floor elements are not just materials underfoot: they become part of a dialogue with the environment. We venture into the forest and to the beach, visually blending the textures, colours and atmospheres of wood, stone and earth with Tarkett’s floor designs. The result is a seamless dance between living floors and the nature they evoke.

The video’s imagery are sun-dappled forest floors, seaside expanses, organic textures and draws a direct link between interior spaces and the outdoors. This reflects Tarkett’s design philosophy. iD Click Ultimate uses digital printing technology to recreate natural wood and stone patterns with high-definition realism, often scanned directly from nature itself.

Under the hood, the collection is built on the advanced Rigid Composite Core+ (RCC+) technology, offering exceptional durability, dimensional stability, and water resistance. Making it even suitable for bathrooms. The video doesn’t just show how it looks: it suggests what it feels like. Safe, stable, aesthetic, and timeless.

Through careful editing and colour grading we amplify this fusion of floor and nature: the ambience, the subtle sounds underfoot, the natural lighting and tones. It all reinforcing the idea that iD Click Ultimate is more than flooring. It’s a bridge between nature and living spaces, grounding interiors in the warmth, beauty and resilience of the natural world.

Video Editing, Colour Grading & Sound Design