The music video ‘Alive’ masterfully brings to life the universal struggle of confronting one’s fears. It employs the vivid metaphor of standing on the edge of a volcano, a place where the ground beneath you is both solid and precarious, symbolising the delicate balance between stability and chaos in our lives. This powerful image is not just a visual spectacle; it’s a poignant reflection of the human experience, where we often find ourselves on the brink of something immense and terrifying.

The underwater filming in the video enhances this sense of being overwhelmed, making viewers feel as if they are drowning in their own fears, unable to escape the weight of their anxieties. This technique is reminiscent of other impactful music videos, such as those filmed in Iceland, where the raw and untamed natural environment serves as a backdrop for intense emotional journeys. The underwater scenes in ‘Alive’ similarly create a sense of isolation and vulnerability, amplifying the emotional impact of the narrative.

Overall, the video beautifully captures the extreme highs and lows that define the human experience. It’s a rollercoaster of emotions, showcasing the resilience and fragility that coexist within us. The muted colour palette used throughout the video adds to this sense of being on the brink of healing, as if we’re almost there but not quite. It’s a visual representation of that delicate moment when pain begins to subside, and hope starts to emerge. Despite the challenges and fears depicted, the video ultimately conveys a message of survival and perseverance, reminding us that as long as we’re still alive, there’s always a chance for healing and growth.”

Producer, Video Editing, Colour Grading