During the Monaco Formula 1 Grand Prix, the legendary electronic music duo Daft Punk decided to promote their album in a unique and thrilling way. They collaborated with the Lotus Formula 1 Team, who eagerly embraced the idea, resulting in a groundbreaking partnership. The Lotus E21, one of the team’s Formula 1 cars, was emblazoned with the Daft Punk logo, making it a moving billboard for their music. This wasn’t just a simple sponsorship; it was a creative fusion of two worlds that rarely intersect. The collaboration also included a connected video, which captured the essence of this innovative partnership. The video showcased the Lotus F1 Team’s car with Daft Punk’s logo prominently displayed, creating a visual spectacle that was both exciting and unexpected. This collaboration was a testament to the power of combining music and motorsport, leaving a lasting impression on fans and viewers alike.

Camera, Video Editing