JoJo When Love Hurts - Music Video
In the music video ‘When Love Hurts,’ we put a strong emphasis on hand dancing and expressive gestures. These movements aren’t just background elements; they’re the heart of the story, conveying emotions and narratives in a way that words can’t. The industrial setting we chose for the video serves as a perfect backdrop, making the vibrant colours stand out and draw your attention to the key moments. It’s like the colours are leading you on a visual journey, guiding your eyes exactly where we want them to be. This careful use of colour and movement creates a powerful, immersive experience that really brings the song’s message to life.
Video Editing, Colour Grading



