This campaign video for Calvin Klein features the dynamic K-Pop group NewJeans, bringing a fresh and vibrant energy to the brand’s fall collection. The campaign is a playful celebration of youth and style, with a colour palette that leans heavily on bold, primary colours. These vibrant hues not only catch the eye but also create a lively and engaging atmosphere that perfectly complements the spirit of the fall collection. NewJeans’ signature dance moves add an extra layer of playfulness to the video, showcasing their energetic and charismatic performances. By combining the allure of Calvin Klein with the popularity and talent of NewJeans, this campaign is sure to resonate with a wide audience, capturing the essence of youthful fashion and fun.

Video Editing, Colour Grading