The music video for ‘Do It Again’ takes a classic summer hit and gives it a fresh, unexpected twist. Instead of going for the typical warm, orange hues that you’d expect in a summer-themed video, we opted for a cool, blueish palette. This choice creates a unique and striking style that sets it apart from your average summer anthem. The dances in the video are more intense and energetic, adding to the overall impact. At first glance, it might seem like the colours are inverted, but if you pay close attention, you’ll notice that the elements that should be white are still white. This subtle detail helps to ground the video in reality. When combined with the naturally coloured night scenes, it creates a beautiful contrast that makes the video truly stand out.

Producer, Video Editing, Colour Grading