This commercial is all about the grand unveiling of the first M8 Gran Coupé. Our goal was to create an aura of mystery and allure, so we decided to shoot the car under the cover of night, bathed in the gentle, ethereal light of the moon. This choice of lighting wasn’t arbitrary; it was a deliberate move to accentuate the car’s sleek, aerodynamic lines and its commanding presence. The soft moonlight casts a flattering glow on the car, making it appear almost otherworldly, as if it’s a rare gem waiting to be discovered. By keeping the background minimal and free of distractions, we ensured that the focus remained solely on the M8 Gran Coupé. This approach was designed to draw viewers in, making them feel as if they’re privy to an exclusive, behind-the-scenes glimpse of something truly extraordinary and rare. The result is a commercial that not only showcases the car’s stunning design and performance but also creates a sense of anticipation and desire, leaving viewers eager to learn more about this remarkable vehicle.

Video Editing, Colour Grading