At the heart of the Bostik R3BOND® campaign was a charming, small-scale house that served as a creative canvas to showcase the innovative R3BOND® flooring bonding system. This patented solution combines a bio-based adhesive with a unique grid, offering a sustainable and efficient way to accelerate floor installations. R3BOND® eliminates the need for tedious floor preparation, allowing contractors to streamline their work. Additionally, it enables easy removal and recycling of floor coverings, such as PVC or resilient flooring with acoustic backing, without leaving any adhesive residue. This approach simplifies the recycling process for manufacturers, eliminating the need for extra washing steps or external processes. The house concept used in the campaign creatively illustrated the entire process, making it easy for viewers to understand and appreciate the benefits of this groundbreaking solution. By combining innovation, sustainability, and practicality, Bostik’s R3BOND® campaign successfully highlights how this patented system is set to transform the flooring industry.

Video Editing, Colour Grading