This short commercial features the renowned British boxer Anthony Joshua, who delivers a powerful and concise message: ‘It’s all in the details.’ Joshua, known for his precision and dedication in the ring, draws a parallel between his pursuit of perfection in boxing and the meticulous craftsmanship of Hugo Boss suits. The ad suggests that, much like a boxer’s technique, the smallest details in a suit can make all the difference. From the cut of the fabric to the stitching, every element is carefully considered to ensure an impeccable finish. By associating Hugo Boss with the discipline and excellence embodied by Anthony Joshua, the commercial reinforces the brand’s commitment to quality and attention to detail. It’s a subtle yet effective way of conveying that when you choose Hugo Boss, you’re choosing perfection in every stitch.

Video Editing