The Levi’s 501 150th campaign is a vibrant celebration of style and heritage, and it couldn’t have found a better partner than the girl group ‘NewJeans.’ With their irresistible charm and impeccable sense of fashion, NewJeans were the perfect fit for this social media-focused campaign. Their cuteness and style effortlessly align with the iconic appeal of Levi’s 501 jeans, creating a dynamic and engaging narrative that resonates with a modern, digitally-savvy audience. The campaign leverages the group’s massive social media presence, using their influence to reach a wide and diverse fan base. Through a series of captivating visuals and interactive content, NewJeans not only showcase the timeless allure of Levi’s 501 but also bring a fresh, youthful energy to the brand. Their involvement in the campaign highlights how Levi’s continues to stay relevant and appealing to new generations, making the 150th anniversary a milestone that celebrates both history and innovation.

Production, Video Editing