Artms Virtual Angel - Music Video

The initial version of the ‘Virtual Angel’ music video had a distinctly unique vibe. We were experimenting with the idea of seamlessly blending the virtual world with reality, which we attempted to achieve through a series of quick cuts between the two realms. This fast-paced editing style was intended to create a dynamic and immersive experience, where the lines between the digital and the tangible became blurred. However, this innovative approach didn’t resonate with everyone, and we received a mix of feedback from viewers. Some found the rapid transitions disorienting, while others appreciated the creative risk. In response, we decided to take a step back and refocus. The final cut of the second video is a more straightforward interpretation, one that relies less on the quick cuts and more on a cohesive narrative. This decision allowed us to highlight the core message of the song without overwhelming the audience. The result is a video that, while still visually striking, is more accessible and emotionally resonant, ensuring that the story and the music take centre stage..

Video Editing, Colour Grading